Published: October 24, 2024
by
Eóin McMahon
At PhoneWatch we’re thrilled to have received a bronze award at the prestigious 2024 Effie Awards Ireland for our "Stealing an Advantage" Burglar Bootcamp campaign.
That's right; we're among the top contenders in the FMCG, Petcare, Homeware, and Household & Consumer Electronics categories. You can find out more about the Effies here.
The Effie Awards celebrate campaigns that deliver results, encompassing the efforts of a company and its creative agency. This is an incredible win for us. Being a finalist was an achievement in itself, but we were honoured to get a bronze award. It means our "Stealing an Advantage" campaign effectively exceeded its targets and brought new customers to PhoneWatch.
This wouldn't have been possible without our amazing creative agency, Boys + Girls. Their innovation and strategic thinking were key in bringing "Stealing an Advantage" to life and distinctively reframing the risk of a burglary so that the burglars’ fears PhoneWatch alarms.
This award is a major motivator for the PhoneWatch marketing team. We're already working on the next stage of this campaign evolution, pushing the boundaries of creativity and effectiveness. We’ll take on new insights and plan to return at the Effie Awards again with another high-performing campaign.
Thanks again to Boys + Girls and all our amazing customers for your continued support!
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